Become a Certified Reiss Motivation Profile® Master

Do you want to add an highly profitable and exceptionally powerful assessment tool to your professional practice? The Reiss Motivation Profile® (RMP) is a standardized, comprehensive assessment of a person’s needs, values, desire, interests, motives, and life goals. It simply explains the individual’s motivation driving someone to do what they do. The RMP is based on the Science of Motivation® developed by the renowned psychological researcher, Professor Steven Reiss, Ph.D.. The RMP provides insightful data allowing others to predict how someone will react to different situations, people, and roles with some degree of accuracy.

The RMP for Business is used in executive, professional development, career, life coaching, team building, conflict resolution, leadership training, employee engagement and satisfaction/retention, role compatibility/competency models, succession planning, advertising, marketing, and more!

The RMP for Business must be administered by a Certified Reiss Motivation® Master. A Certified RMP Master may purchase, resell, and use the RMP for Business in North America. International RMP Masters may use the RMP in their country of residence and in other countries with the permission and support of our global RMP partners. The RMP Master’s Certification never expires.

Convenient Virtual Workshop

Our virtual RMP for Business Master’s Certification Workshop is delivered via ZOOM and also incorporates Trello Boards and Slack. We strive to provide a highly engaging and interactive workshop experience.

  • The RMP for Business certification process typically requires 8 weeks.
  • Live virtual workshop sessions are Tuesdays and Thursdays at 12p-1p Eastern Daylight Saving Time (Currently UTC -4)

Participants must purchase and read “The Reiss Motivation Profile: What Motivates You?” by Steven Reiss, Ph.D., prior to the first workshop session.

Each workshop is limited to eight participants.

Workshop Participant’s Receive

  • Workshop Master’s Manual
  • RMP Master’s Toolkit
  • RMP Branding Kit
  • RMP Master’s Online Dashboard Access
  • RMP Pair Compatibility Tool
  • RMP Role Compatibility Tool
  • 3 RMP for Business Tests for Practice Sessions
  • Individual Coaching on RMP for Business Application and Interpretation
  • Complete 4-hour RMP for Teams Workshop: “Inspiring Excellent Work Performance from Teams” for your professional use.
    • Including electronic documents of a facilitator’s guide and participant’s guide
    • PowerPoint presentation

Who Can Be an RMP for Business Master?

The RMP for Business is a powerful psychological tool. As such, we require potential RMP for Business Masters to be college graduates, preferably with an advanced degree. We invite the following types of professionals to participate in our RMP for Business Certification Workshop: Certified Executive, Career and Life Coaches, Certified Human Resources Professionals, Organizational Development Professionals, Mental and Physical Health Professionals, Certified Learning and Development Professionals, Management and Leadership Development Consultants and in some cases, Marketing and Advertising Professionals. Academic and Business researchers are also welcome to become RMP Masters.

Your Instructor

Andy Dix, MS, BCC, CPT
Reiss Motivation Profile® Master

Andy Dix, President of AD Growth Advisers Inc., is a licensed trainer for Reiss Profile® Master certification, based in the United States and specializing in the delivery of virtual training using a live interactive classroom approach.  Andy, who was trained and mentored by Professor Steven Reiss, has administered the RMP to more than 1,500 individuals.  His deep knowledge of the test and his extensive experience with its applications enable him to use the Science of Motivation® to help people and organizations succeed.  Prior to starting his private practice, he worked for a Fortune 100 telecommunications company where he led a sales effectiveness initiative to enhance performance based on RMP data.  In his current practice, he coaches individuals and organizations to use the RMP to reduce interpersonal conflicts and to improve performance, collaboration, teamwork, customer experience, employee engagement, inclusive cultures, effective communications, and employee retention.  In addition to being a certified Reiss Profile® Master, Dix holds a Master’s degree in Telecommunications Management, is a Board-certified Executive Business Coach, and is a Certified Performance Improvement Technologist and Change Manager.

16 Basic Desires of Human Motivation

16 Basic Human Desires

Scientifically-Derived and Academically Validated

Professor Steven Reiss, Ph.D., conducted scientific surveys and then used factor analytic methods to delineate 16 human needs. He and independent researchers, notably Ken Olson, Ph.D., then validated each of the 16 needs against personality measures (e.g., Big 5 scales, other motivation scales, Anxiety Sensitivity Index, romance scales) and as an indicator of behavior (e.g., interest in college major, club memberships, television viewing habits, participation in sports, participation in humanitarian causes). Reiss reported his work in 17 scientific journal articles — three published in prestigious APA journals — and four books. Since then, others have published books on the RMP. In addition to the United States, the RMP for Business is widely used in Austria, Denmark, Finland, Germany, Norway, Poland, Sweden, Switzerland, and Taiwan. Further, increased adoptions have been reported in Curacao, Belgium, India, Italy, Netherlands, Turkey, and the United Arab Emirates. Practitioners usually can “see” the validity of the tool. In other words, validity is apparent and is not limited to statistics.

Your Investment

Your investment to participate in the RMP for Business Master’s Certification Virtual Workshop is $1,888 USD. (Participants may choose to pay $700 USD before the first session and will be invoiced for three monthly payments of $396 USD upon request.)

The workshop limited to 8 Masters candidates.

AD Growth Advisers Inc. will invoice you upon acceptance of your workshop registration with various online payment options. No refunds are available for not completing the requirements of the workshop for certification.

Upcoming Virtual Workshop Schedule

  • 11/2/20-12/23/20
  • January-February 2021

Application for RMP Masters Certification

RMP Master's Certification Workshop Application