Reiss Motivation Profile® Master’s Certification Online Training Program

Using the Reiss Motivation Profile® With Individuals

Do you want to add a highly profitable and potent assessment tool to your professional practice? The Reiss Motivation Profile® (RMP) is a scientifically derived and academically validated assessment of a person’s needs, values, desires, interests, motives, and life goals. RMP data explains an individual’s motivation on 16 different continuums of desires and or values. The RMP is based on The Science of Motivation® developed by the renowned psychological researcher, Professor Steven Reiss, Ph.D. The RMP provides predictive insights into how someone will react in different situations, interpersonal relationships, and job roles with some degree of accuracy. The RMP can be used to help organizations create highly effective and inclusive teams and workgroups.

Consultants, coaches, and human resources professionals use the RMP for Business for:

  • executive professional development
  • career and life coaching
  • team building and collaboration
  • diversity and inclusion training
  • conflict resolution
  • leadership training
  • employee engagement and satisfaction
  • role compatibility/competency models
  • succession planning,
  • advertising and marketing
  • and more!

A Certified Reiss Motivation Profile® Master must administer the RMP for Business. Masters who administer the RMP for Business and the RMP for Sports can use those versions of the test without restriction anywhere in the world. Masters who live in unlicensed countries will continue to purchase the RMP from IDS Publishing Corporation. Masters who are residents of a country where IDS has a licensed partner will continue to buy the test from that partner.

The only caveat is that Masters are not permitted to advertise their RMP services to specific targets outside their country of residence. Masters can, however, advertise their consulting services globally. For example, an RMP Master can advertise his consulting services for executive teams anywhere globally and then use the RMP as part of the services he provides. Still, an RMP Master should not specifically market the RMP as a stand-alone service to companies or organizations outside his home country.

The RMP Master’s Certification never expires.

Convenient Self-Paced Online Training Program

The RMP for Business Master’s Certification Training is a self-paced online training program with additional live individual sessions with a Master Trainer using Zoom.

RMP Masters Candidates Receive

  • RMP Master’s Training Manual
  • RMP Master’s Toolkit
  • RMP Branding Kit
  • RMP Master’s Online Dashboard Access
  • Individual Coaching on RMP for Business Application and Interpretation

Who Can Be an RMP for Business Master?

The RMP for Business is a powerful psychological tool. As such, we require potential RMP for Business Masters to be college-educated. We invite the following types of professionals to participate in our RMP for Business Certification Training Series: Certified Executive, Career and Life Coaches, Certified Human Resources Professionals, Organizational Development Professionals, Mental and Physical Health Professionals, Certified Learning and Development Professionals, Management and Leadership Development Consultants and in some cases, Marketing and Advertising Professionals. Academic and Business researchers are also welcome to become RMP Masters. Our virtual certification training is open to residents of North America, South America, Africa, and European nations without a licensed country partner of IDS Publishing Corporation.

Your Instructor

Andy Dix, MS, BCC, CPT
Reiss Motivation Profile® Master

Andy Dix, President of AD Growth Advisers Inc., is a licensed trainer for Reiss Profile® Master certification, based in the United States and specializing in the delivery of virtual training using a live interactive classroom approach.  Andy, who was trained and mentored by Professor Steven Reiss, has administered the RMP to more than 1,700 individuals.  His deep knowledge of the test and his extensive experience with its applications enable him to use the Science of Motivation® to help people and organizations succeed.  Before starting his private practice, he worked for a Fortune 100 telecommunications company where he led a sales effectiveness initiative to enhance performance based on RMP data.  In his current practice, he coaches individuals and organizations to use the RMP to reduce interpersonal conflicts and improve performance, collaboration, teamwork, customer experience, employee engagement, inclusive cultures, effective communications, and employee retention.  In addition to being a certified Reiss Profile® Master, Dix holds a Master’s degree in Telecommunications Management, is a Board-certified Executive Business Coach, and is a Certified Performance Improvement Technologist and Change Manager.

16 Basic Desires of Human Motivation

16 Basic Human Desires

Scientifically-Derived and Academically Validated

Professor Steven Reiss, Ph.D., conducted scientific surveys and then used factor analytic methods to delineate 16 human needs. He and independent researchers, notably Ken Olson, Ph.D., then validated each of the 16 needs against personality measures (e.g., Big 5 scales, other motivation scales, Anxiety Sensitivity Index, romance scales) and as an indicator of behavior (e.g., interest in college major, club memberships, television viewing habits, participation in sports, participation in humanitarian causes). Reiss reported his work in 17 scientific journal articles — three published in prestigious APA journals — and four books. Since then, others have published books on the RMP. In addition to the United States, the RMP for Business is widely used in Austria, Denmark, Finland, Germany, Norway, Poland, Sweden, Switzerland, and Taiwan. Further, increased adoptions have been reported in Curacao, Belgium, India, Italy, Netherlands, Turkey, and the United Arab Emirates. Practitioners usually can “see” the validity of the tool. In other words, validity is apparent and is not limited to statistics.

Learn How Using The Science of Motivation® Can Overcome 3 Barriers to Highly Effective Teamwork

May 2021


Your investment to participate in the RMP for Business Master’s Certification Online Training: Using the RMP With Individuals is $988 USD.

In addition to the tuition, students must also purchase the book, “The Reiss Motivation Profile®: What Motivates You?” by Professor Steven Reiss, Ph.D. which is available from many online booksellers. Students will also purchase three Reiss Motivation Profile® assessments from IDS Publishing Corporation at the current market price.

AD Growth Advisers Inc. will invoice you upon acceptance of your registration. We offer various online payment options. International students will be charged an additional 4% bank transaction fee.

Participants have 90 days to complete the certification process.

No refunds are available for not successfully completing the requirements of the training for certification.

Application for RMP Masters Certification

RMP Master's Certification Training Application