Have you ever had a true craving or desire that just won’t go away? According to Dr. Steven Reiss, there are 16 different psychological itches, or motives, that only certain behaviors can scratch, and they are hardwired into our individual beings. Each person feels the intensity of a motive or value differently. Our motivational individuality is what makes us who we are and explains why we do much of what we do.
Dr. Reiss has written two fascinating books on his extensive research of these 16 motives. “Who am I? The 16 Basic Desires that Motivate Our Actions and Define Our Personalities,” and “The Normal Personality: A New Way of Thinking about People.”
Understanding your motives and values can lead you to a life that feels fulfilled and satisfying. I believe you can combine an understanding of your natural strengths with an awareness of your 16 motives and values and use this information to better guide yourself to your life’s vocation.
Living a life that satisfies your natural appetites by using your strengths is a great way to feel Fired Up!
I highly recommend you consider reading Dr. Reiss’s books and get to know the drivers behind your natural behaviors, desires, and satisfactions.
What do you crave?
Ready to fire up your work and your life? I’m an executive coach from Indianapolis, and I work one-on-one with executives and managers, in person for local clients or via Zoom. If this post raised a question about your work or your next step, we should talk. The first discovery call is free and confidential. Book your discovery call, or call or text me at 317-643-0058, Monday through Friday, 9 to 5.





