Cover via Amazon
I came across a fascinating author and concept while reading Jeffrey Gitomer’s book “Social Boom!” The author is Sally Hogshead, and she contributed a chapter to Jeffrey’s book. Sally also wrote a book called “Fascinate: Your 7 Triggers to Persuasion and Captivation.”
According to Hogshead, every day, intentionally or not, you’re using fascination triggers to persuade people at work and home. Whether you’re pitching a new client, inviting a friend to lunch, or lulling a cranky toddler to sleep, you’re using triggers to elicit a certain response.
Which triggers are you using to persuade and captivate?
You have seven potential fascination triggers: power, trust, mystique, prestige, vice, alarm, and lust. Each trigger leads to a different style of communication, and a different type of relationship. The more accurately you identify your personality triggers, and the more intelligently you hone them, the more influential your message becomes.
She’s an advertising/marketing maven. Hogshead claims that in the battle to fascinate consumers, brands apply triggers, too. Volvo uses trust. Godiva uses lust. FedEx uses alarm. Apple uses several triggers, most notably prestige and power.
Triggers help companies sell products off shelves, persuade shareholders to invest, and help employees engage with the vision and corporate values.
If you take her fascinating free online assessment, you can learn how you too are fascinating.
Click the link and answer a few questions. http://www.sallyhogshead.com/fscore.
The more you know about your fascinating self, the more you can be the you that only you were born to be! This will help you to live a more fired up life!
Ready to fire up your work and your life? I’m an executive coach from Indianapolis, and I work one-on-one with executives and managers, in person for local clients or via Zoom. If this post raised a question about your work or your next step, we should talk. The first discovery call is free and confidential. Book your discovery call, or call or text me at 317-643-0058, Monday through Friday, 9 to 5.
